The Villa de la Orotava lies on the banana plantations of the Valley which bears its same name. This old town distinguishes itself by its magnificent and monumental architectonic structures, by its characteristic well-shaded Canarian patios, squares and ancestral mellow houses.

The old historic centre - declared monument of artistic national interest - should certainly be visited. The Concepción Parish Church is also a national monument. The Casa de los Balcones ('balconies' house) is a jewel of the Island's traditional architecture. In La Orotava one can also find the Documentation Research Centre of Spanish and American crafts.